Indonesia Update

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The recent survey shows that Indonesian viewers prefer more general news program, reality shows and children program rather than gossip shows or Indonesia’s soap opera-like, sinetron. The survey was released Tuesday by AGB Nielsen Media Research, part of the AC Nielsen research institute, which also regularly releases the TV ratings on which local stations rely. For the survey, 500 respondents in nine large cities across Indonesia were interviewed by telephone between June 27 and July 2.

I am glad to read that Indonesian TV viewers gave smart and positive responses to the survey. I just want to know, do TV stations will find new excuse on this matter?

When criticized for the over-the-top soap operas, invasive gossip shows and bloody crime programs that dominate their schedules, most TV stations protest their innocence by claiming they only give the people what they want.

But if the results of a new survey are to be believed, the stations will have to find either a new excuse or new programs. According to the survey, TV viewers want fewer soap operas, or sinetron, and more general news programs, socially themed reality shows and children’s programs.

According to the results, 40.7 percent wanted fewer drama series, 48.6 percent fewer “mystical religious” shows and 43.3 percent asked for less gossip shows, or infotainment programs.

A majority of respondents, or 61.8 percent, asked for more reality shows with social themes, 60.4 percent wanted more general news programs and 54.5 said they wanted to see more children’s programs.

The majority of respondents agreed that gossip shows (73.3 percent), drama series (64.1 percent) and religious series (59.6 percent) are not educational.

This entry was posted Tuesday, September 12th, 2006 at 10:25 pm and is filed under Uncategorized. You can leave a response, or trackback from your own site.